Go Red for Dyslexia is a worldwide campaign supported by Succeed With Dyslexia that takes place during Dyslexia Awareness Month in October.
It aims to change the narrative for people with dyslexia and low literacy. It’s focused on raising awareness of dyslexia and working to end the stigma, and showing the world all of the amazing things that individuals with dyslexia can do.
We’re all familiar with the colour red. It’s always associated with mistakes, corrections, crossing out and disapproval. Well, we thought it was time to change the narrative and take back the feelings of shame and low self-esteem so many dyslexic learners feel. Since 2019, Go Red For Dyslexia has helped spread awareness for dyslexia across the globe by encouraging people to turn anything and everything red. Whether it’s painting your nails, wearing a piece of clothing, or even lighting up a building, we’ve seen an influx of support from a wide range of individuals, businesses, and institutions.
The story so far:
2019
We worked closely with our friends at Code Read, Mark it Read, The Dyslexia Association of Singapore and The Maharashtra Dyslexia Association to spread the GO RED message. We rocked red tees, danced in front of buildings lit up in red and sparked incREDible conversions surrounding dyslexia (and other learning disabilities too!).
2020
The year we focused on empowering dyslexics. #GoRedForDyslexia committed to making an even GREATER impact for Dyslexia Awareness Month, and saw some amazing people doing some amazing things to get involved. From encouraging communities to donate to their local dyslexia association to watching our GoRed beach ball travel the globe (quite literally), we really brought the dyslexia community together for greater awareness and positive change.
2021
Our year of creativity. We want to celebrate the skills at the heart of the global dyslexia community. We're aiming to bring together each and every creator who cares about dyslexia awareness and advocacy and GoRed together. From painting and baking to dancing and drama, we’d like to see everybody getting creative with the colour red and raising awareness of dyslexia in school and in their community.
Whether you’re Going Red in class, at home, or out and about in the world, we want to see. Don’t forget to tag us on Instagram, Twitter, Tik Tok and Facebook using #GoRedForDyslexia!
We’re calling on you to join the campaign any day in October.
Head over to our Get Involved page to see how you can start your dyslexia awareness journey and get both you and your community involved today.
Whether you’re going red in class, at home, at work or out and about in the world, we’d love to see it.
Join the conversation and share how you Go Red on social media using #GoRedForDyslexia
Proudly part of the Empowering Tech group
Powered by squid.