We worked closely with our friends at Code Read, Mark it Read, The Dyslexia Association of Singapore and The Maharashtra Dyslexia Association to spread the GO RED message.
We rocked red tees, danced in front of buildings lit up in red and sparked incREDible conversions surrounding dyslexia (and other learning disabilities too!).
The colour red started making an appearance on landmarks in various global locations after an initial campaign founded in Australia in 2015 called Code Read. The founders were mothers who whose aim was to raise greater awareness of dyslexia and advocated for their children. The fact you’re reading this today is testament to their commitment and success. Many dyslexia campaigners share common goals around equal access to literacy and reading, pushing for:
• dyslexia-aware teachers • early screening and identification • appropriate support
